Brand photography for inclusive wellness brands: a studio shoot with Lucy Bishop (@lucybyoga)
Lucy Bishop is an inclusive yoga teacher, movement specialist, and body liberation advocate based in South London. With over 151,000 Instagram followers and a teacher training practice that reaches studios internationally, she is one of the most recognisable voices in inclusive wellness in the UK. She came to Lila & Co. for a full brand photography session covering every aspect of her business; from her Zoom Club and in-person classes to her retreat programme and teacher trainings.
Joy is a survival strategy
You are a healer. A coach, a therapist, a yoga teacher, a bodyworker, a guide. People come to you depleted and leave with something restored. That is not small. That is not separate from what's happening in the world, it is a direct response to it.
What I learnt as a yoga practitioner who built and scaled a creative business
Yoga is a practice that has no end. You don’t wake up one day and think “I am healed” (I mean, maybe ??). Building a business the yoga way is accepting there is no end point and it will shape itself with you. You need to pay attention to the signals your body and mind send. You need to trust the connection between you and your spirit.
Things I wish every wellness business would stop doing (from someone who has photographed + strategised 100s of them)
Sorry not sorry
The Winding Way - Operating Your Business From A Place Of Love #06
Camille returns after a few months away with an honest reflection on the question they've been sitting with: are the decisions you make in your business coming from love, or from lack? Using their personal life as the starting point, they trace how this one question changed the way they run Lila & Co, and why it might be the simplest compass you have.
Your personality is not a brand strategy
Personal branding doesn't mean your entire personality needs to be your brand.
I know, shocking, when you’ve been hearing “JUST BE AUTHENTIC ONLINE” left right and center.
But “authenticity” doesn’t mean sharing every existential crisis you have on a Tuesday afternoon.
It’s not building brand trust, it’s creating confusion.
Silvia’s brand shoot
Silvia's a yoga teacher, sound healer, and someone who's spent years building the kind of practice that feels like coming home. She's raw, truthful, playful. The kind of person who makes you feel immediately welcome, not because she's performing warmth but because she genuinely means it.
Brand identity design and photography for wellness coaches: Sian of dwtylife, Shrewsbury
Sian's one of those people who makes you feel immediately held. Like you could tell her anything and she'd just nod, smile, and somehow make you feel less alone in it. She's a yoga teacher, a facilitator, a writer, someone who's spent years building community and holding space for others to explore the messy, beautiful work of becoming.
The Winding Way - How To Use Kriya Yoga to Further Your Business #05
In this episode, Camille officially introduces The Winding Way, a podcast for creatives and business owners whose journeys haven’t been linear.
Drawing from her background as the founder of Lila and Co, Camille explores Kriya Yoga, the yoga of action, and how its principles apply to modern life and business. She breaks down its three core elements, discipline (tapas), self study (svadhyaya), and surrender (ishvara pranidhana), and shares how each supports growth when pursuing big, uncomfortable goals.
This episode is an invitation to reflect on the habits, mindset, and trust required to become your future self, personally, creatively, and professionally.
The Winding Way - How Your Bad Body Image May Be Ruining Your Business #04
Camille opens up about how her struggles with anorexia, bulimia, and body dysmorphia affected not just her personal life but also her business growth. She explores the deep connection between self-perception, visibility, and leadership, sharing how doing the inner “shadow work” allowed her to feel at home in her body, show up fully, and lead with confidence.
This episode is for wellness entrepreneurs and creatives who want to embrace their bodies, step into visibility, and grow their business without letting self-doubt hold them back.
Visibility is a radical act
Visibility is that it's never just about showing up online. It's about confronting every part of yourself that learned safety meant smallness.
The Winding Way - Business Lessons From The Gym - #03
In this episode, Camille shares their journey from recovering from an eating disorder and building a photography business to becoming immersed in gym culture. Drawing parallels between fitness and entrepreneurship, they discuss three key lessons: the importance of sticking to a plan over relying on motivation, embracing growth and discomfort through progressive overload, and honoring rest as a crucial part of productivity. This episode is a must-listen for wellness professionals, coaches, and anyone seeking sustainable ways to grow both personally and professionally.
Kyézha Lee’s Brand Shoot: When Strength Meets Softness
Last summer, I had the pleasure of working with Kyézha, a women's fitness coach who's rewriting the entire rulebook on what transformation actually means.
You know those shoots where you can feel the energy shift the second someone steps in front of the camera? This was one of those days.
The Winding Way - Colours Are The New Punk #02
Camille explores the rise of the “clean girl” aesthetic in wellness branding, critiquing the beige minimalism that often prioritises conformity over individuality. She encourages wellness professionals to embrace vibrant colors as a bold statement of self-expression, resisting homogenised industry trends. This episode is a call to celebrate uniqueness, communicate your brand’s values, and stand out rather than blend in.
The Winding Way Podcast - How I Built A Successful Creative Business As A Migrant - #01
In this opening episode, Camille shares her journey as a queer, neurodivergent, first-generation migrant who built a successful creative business in the wellness space without family wealth, a corporate background, or a linear path. From a difficult upbringing in France and experiences with eating disorders, trauma, and financial instability, Camille traces her evolution from photographer to yoga teacher and founder of Lila & Co.
The absence of colour isn’t neutral.
Show me a wellness brand with a beige aesthetic and I'll show you someone playing it safe. Show me a coach with a neutral palette and I'll show you someone trying not to be othered. Show me a yoga studio decorated in cream and white and I'll show you a space that centers a very specific demographic.
The Winding Way - Trailer
This podcast is a soft place to land for wellness entrepreneurs and creatives with non-linear paths. Through personal stories and unconventional business insights, Camille explores what it means to be visible, embodied, and confident while building a business rooted in integrity, creativity, and self-trust.
Building a brand doesn’t require you to be palatable
Your brand feels exhausting because you're performing a version of yourself that doesn't exist. You're straightening your hair in your brand photos when you usually wear it natural. You're using neutral tones when your closet is full of bright colors. You're softening your language, rounding your edges, making yourself digestible. And then you're confused about why your ideal clients aren't finding you.
We can tell you are using Chat Daddy
Your audience scrolls past generic brands the same way they skip bot comments. There's nothing to grab onto. No texture, no humanity, no reason to believe you over the next wellness coach with the same beige aesthetic and the same "manifest your dreams" messaging.
Personality isn't optional anymore. It's the only thing building trust.
Personal Branding Photoshoot for Annie Norton
Annie is a yoga teacher and needed some images for her yoga business. We met on a. sunny Spring day and had a wonderful time frolicking in a field, before shooting in a yoga studio in her town.