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Your audience scrolls past generic brands the same way they skip bot comments. There's nothing to grab onto. No texture, no humanity, no reason to believe you over the next wellness coach with the same beige aesthetic and the same "manifest your dreams" messaging.

Personality isn't optional anymore. It's the only thing building trust.

AI can spit out captions, photos, logos in seconds. And girlypop I’m sorry to say but we can tell.

If you’re an entrepreneur who cares so much about the people you serve, cancel that Chat GPT subscription right now. The reason they are not booking you is because they can’t be fooled.

When your brand shows REAL personality, people remember you. They choose you over someone with better SEO because they feel something when they land on your site. They can relate to your story, your “imperfect” journey, your clothes, your music taste.

A brand with personality creates a sense of belonging, of community. And you know what smart business people are predicting for the future of entrepreneurship in a world of AI slop ? That’s right, community.

The experience people are having with your brand is gonna determine conversion.

It's the voice that shows up in every caption, every email, every corner of your brand. It's the cohesion that makes your grid and your website and your sales page feel like they came from the same intentional place.

When I rebranded at the start of last year, everything shifted.

I stopped trying to look like the Beige Minimalist Clean Girl Photographer because that was never me. I brought colour back. I brought my actual values into the work instead of hiding behind what I thought would make me look professional.

And my audience responded, not because the design was fancier, but because it finally matched who I'd become.

The clients who found me after that rebrand already trusted me before we even spoke. They'd seen my work and felt like they knew me. That's what a brand with personality does.

It removes the guessing. It builds the trust before you're even in the room.

Personality is what makes your audience think "this person gets me" instead of "another bitch trying to sell me something"

Unfold is my signature brand design package.

It's strategy, photography, and a complete visual identity built around who you actually are and what you're trying to build.

We spend time figuring out your essence, your message, your energy. Then we translate that into something cohesive that works across your website, your socials, your sales pages, everything.

You walk away with a brand that feels like home. One that makes content creation easier because you're not second guessing every choice. One that attracts your dream clients because they can finally see you.

If your brand is holding you back, let's fix it.