Joy is a survival strategy
You are a healer. A coach, a therapist, a yoga teacher, a bodyworker, a guide. People come to you depleted and leave with something restored. That is not small. That is not separate from what's happening in the world, it is a direct response to it.
What I learnt as a yoga practitioner who built and scaled a creative business
Yoga is a practice that has no end. You don’t wake up one day and think “I am healed” (I mean, maybe ??). Building a business the yoga way is accepting there is no end point and it will shape itself with you. You need to pay attention to the signals your body and mind send. You need to trust the connection between you and your spirit.
Things I wish every wellness business would stop doing (from someone who has photographed + strategised 100s of them)
Sorry not sorry
Your personality is not a brand strategy
Personal branding doesn't mean your entire personality needs to be your brand.
I know, shocking, when you’ve been hearing “JUST BE AUTHENTIC ONLINE” left right and center.
But “authenticity” doesn’t mean sharing every existential crisis you have on a Tuesday afternoon.
It’s not building brand trust, it’s creating confusion.
We can tell you are using Chat Daddy
Your audience scrolls past generic brands the same way they skip bot comments. There's nothing to grab onto. No texture, no humanity, no reason to believe you over the next wellness coach with the same beige aesthetic and the same "manifest your dreams" messaging.
Personality isn't optional anymore. It's the only thing building trust.
5 things every new business owner need to know
Telling you things I wish I knew when I started running my own business
5 tips to compete with AI
Personal branding expert Camille Marie Bieber on how to show up in a world where the lines between real and manufactured are blurred.
Why body inclusivity and sustainable fashion go hand in hand
Sustainable fashion isn’t just about the clothes—it’s about building a community of people who share a commitment to environmental and ethical values. By being inclusive of all body types, sustainable fashion can cultivate a more supportive and connected community. When everyone feels welcome, more people are likely to adopt sustainable practices, whether that’s buying consciously or styling sustainably.
The #1 thing that makes me yawn when I come accross a new activewear brand
As a photographer working in the activewear space, I believe it's time to shift the focus. Strength, health, and fitness come in all shapes, sizes, and forms, and the campaigns we create should reflect that diversity. Here’s why embracing all body types in activewear marketing is not only the right thing to do but also a powerful way to connect with consumers on a deeper, more meaningful level.
Sustainable brands : are you making this mistake ?
While sustainability is about preserving the planet, it’s also about people—all people. So, why do so many sustainable fashion campaigns still cater to a narrow view of what’s "marketable" or "beautiful"? It's time we rethink this approach, as representation and diversity should be fundamental to the brand’s mission, just like environmentally friendly materials and ethical labor practices. The images we create as photographers have the power to shift perceptions, and it’s crucial we make them as inclusive as the brand values themselves.
How I practice the Niyamas as a yoga photographer
I’m continuing on my philosophical and spiritual exploration of how I use yoga in my business as a yoga photographer.
How I practice the Yamas as a yoga photographer
I don’t think I ever expected to put “Yoga Photographer” as my job title - and yet here we are. I started yoga as a movement practice, and like many of us it became the gateway to what is now my spiritual practice. And if there’s anything to know about any spiritual practice, it’s that they are not separate from life: they ARE life. So I try to apply this philosophy to the way I conduct my life, and to the way I conduct my business. Here are some of the things I implement to work in line with my value system.