The absence of colour isn’t neutral.

Show me a wellness brand with a beige aesthetic and I'll show you someone playing it safe.

Show me a coach with a neutral palette and I'll show you someone trying not to be othered.

Show me a yoga studio decorated in cream and white and I'll show you a space that centers a very specific demographic.

Colour isn't neutral. And the absence of color isn't either.

Your brand palette isn't just about aesthetics. It's about who gets to take up space.

Let's talk about what color actually means in Western professional culture.

Bright colors get coded as:

• Unprofessional

• Attention-seeking

• Childish

• Unserious

• Loud

• Too much

Meanwhile, neutral palettes get coded as:

• Sophisticated

• Elegant

• Mature

• Trustworthy

• Calm

• Professional

But these associations aren't universal truths. They're cultural constructs.

In many cultures outside of Western corporate spaces, color is celebration. Colour is joy. Colour is status. Colour is power.

Think about traditional Indian saris, Mexican textiles, African prints, Caribbean festivals.

Color isn't frivolous in these contexts. It's sacred, meaningful, intentional.

The idea that neutrals = professional and colors = childish is rooted in white supremacy and colonialism. It's about assimilation and respectability politics.

When you choose a beige brand palette because you think it looks more "elevated" or "sophisticated," you're not making a neutral choice.

You're making a choice that aligns with Western corporate standards that were never designed to include everyone.

The clean girl aesthetic, the minimal beige wellness brand, the neutral-toned yoga studio... they all center a very specific body type.

Thin. White. Young. Able-bodied.

There's an unspoken rule in wellness spaces: if you don't fit that aesthetic, you should try to blend in, wear black, choose flattering angles. Don't draw attention to yourself.

But color disrupts that.

When a fat body shows up in bright, bold colors, it refuses to apologize for taking up space.

When an older body wears vibrant patterns, it refuses to fade into the background.

When a disabled body claims neon and metallics, it refuses to be othered.

Color is permission to be seen. And in a world that tells certain bodies to shrink, hide, and disappear, being seen is radical.

I photograph bodies of all sizes, ages, and abilities in the brightest colors I can find. Because every body deserves to be celebrated, not hidden.

Claiming bright colors in a beige world means drawing attention to yourself. It means being so anchored in who you are that no look, inquisitive or antagonistic, can disturb your peace.

A beige palette says: I am safe. I am palatable. I won't challenge you.
A vibrant palette says: I am here. I have something to say. I'm not trying to blend in.

Neither is inherently wrong. But you should choose consciously.

Choosing a colorful brand palette isn't just about self-expression. It's strategic.

You stand out. In a sea of beige wellness brands, a colorful brand is immediately memorable. You're not scrollable. You're not forgettable.

You attract aligned clients. People who resonate with color will find you. People who prefer neutrals won't. That's not a problem. That's the point.

You signal your values. A vibrant brand communicates that you're not interested in assimilation or respectability politics. You're here to do things differently.

You create joy. Color feels good. It energizes people. It makes your content more engaging and your brand experience more memorable.

You build a recognizable visual language. When someone sees a bright pink and orange post, they know it's you before they even see your name.

This is why my work attracts people who are ready to take up space. Because we do it together, alongside each other. Spreading joy, loudly.

If you're ready to build a brand that claims color unapologetically, I can help.