Things I wish every wellness business would stop doing (from someone who has photographed + strategised 100s of them)

Stop hiding behind the beige minimalist aesthetic because you think it looks "professional"

You're a somatic practitioner who works with pleasure and embodiment but your brand looks like a dentist's office. It doesn't match. Your ideal clients can't feel you through all that sterile neutrality.

Beige works for some people. But if you're naturally vibrant, intuitive, a little wild? Let that show. Your people are looking for you, not another iteration of the same calm neutral palette they've seen 47 times this week.

Stop doing a brand shoot without strategy

Pinterest boards full of dreamy images don’t do much if you have no idea what you’re actually going to say with those images. No plan for how the visuals connect to your offers. No strategy for how this content moves someone from stranger to buyer.

Pretty pictures don't pay your rent. Pretty pictures with purpose do.

Stop trying to look like everyone else in your industry

You teach nervous system regulation but your feed looks identical to 600 other nervous system coaches. Same language. Same colour palette. Same stock footage of women in linen touching their faces.

Your story is different. Your approach is different. Your energy is different. Let people see that, or they'll just scroll past you looking for someone who stands out.

Stop underpricing because you're scared of being "too much"

I see constantly incredible practitioners with years of training, genuine skill, real results for their clients, charging £55 for a session because they're terrified of being perceived as greedy or inaccessible.

Healers NEED wealth. We need you to be filthy rich because you are GOOD. Good people with money change the world periodt.

Stop waiting until you "feel ready" to be visible

You're already good at what you do. You know this. Your clients tell you all the time.

But you're waiting for some magical moment of confidence before you start posting more, before you update your website, before you do the rebrand, before you book the shoot.

That moment doesn't come. Confidence is built through action, not the other way around.

Your people need you now. Not in six months when you've figured out how to be perfect on camera.