The #1 thing that makes me yawn when I come accross a new activewear brand
As a photographer working in the activewear space, I believe it's time to shift the focus. Strength, health, and fitness come in all shapes, sizes, and forms, and the campaigns we create should reflect that diversity. Here’s why embracing all body types in activewear marketing is not only the right thing to do but also a powerful way to connect with consumers on a deeper, more meaningful level.
      
      Sustainable brands : are you making this mistake ?
While sustainability is about preserving the planet, it’s also about people—all people. So, why do so many sustainable fashion campaigns still cater to a narrow view of what’s "marketable" or "beautiful"? It's time we rethink this approach, as representation and diversity should be fundamental to the brand’s mission, just like environmentally friendly materials and ethical labor practices. The images we create as photographers have the power to shift perceptions, and it’s crucial we make them as inclusive as the brand values themselves.
      
      Branding Photoshoot in London for Bonita Markey
Bonita started experiencing constant back pain from the age of 10 years old, yet it wasn’t until 2018 that she discovered she had scoliosis. The pain impacted her mental health as well as her physical health, and it is around that time that she started practicing yoga.
Her current aim with her yoga teaching business is to empower individuals working in high pressure environment and help them implement mindfulness in every aspects of their lives.
      
      Branding photoshoot in Leicester for Rosie
What sets Rosie apart is not just her expertise in reflexology but also her playful approach to healing. The photoshoot captured moments of Rosie engaging with her clients with a warm smile, infusing a sense of joy into her sessions. The candid shots reveal the laughter shared during treatments, showing that healing can be a delightful and uplifting experience.
      
      Idle & Wonder
My recent photoshoot with Idle&Wonder, a visionary event studio renowned for its modern and spirited approach to hospitality, was one such exhilarating experience. Set amidst the serene backdrop of 42 acres of lush landscape, this shoot was not just about capturing moments but about narrating a story of elegance, innovation, and joy.
      
      Branding photoshoot in London for Olivia
Welcome to the vibrant world of Olivia, the creative force behind OAM Design. As a personal branding photographer, I recently had the incredible opportunity to collaborate with Olivia for a photoshoot that beautifully encapsulated her essence. Our journey took us through the stylish interiors of a 70s architect's dream home and the picturesque landscapes of Primrose Hill, resulting in a collection of images that radiate warmth, creativity, and pure joy.
      
      Branding photoshoot in London for Molly
In the dynamic world of personal branding photography, every session unveils a unique story, a narrative encapsulated within the frames that speak volumes about an individual. Recently, I had the privilege of capturing the essence of Molly, a passionate vegan activist, reiki master and yoga teacher. In this blog post, I'll take you behind the scenes of our photoshoot, delving into the creative process and the vibrant energy that permeated the session.
      
      Branding photoshoot in the Lake District for Sophie
In the heart of the picturesque Lake District, where nature's beauty intertwines seamlessly with holistic wellness, I recently had the privilege of embarking on a unique photoshoot with the incredible Sophie – a holistic facialist whose commitment to well-being is as enchanting as the landscapes that surrounded us. From the tranquil outdoors to the cozy sanctum of her treatment room, this personal branding photography session was a celebration of Sophie's essence, artistry, and the genuine connection we shared throughout.
      
      Branding photoshoot in London for Marie Floriane
I had the privilege of capturing the ethereal presence of Marie Floriane, a spiritual guide whose wisdom and tranquility radiate from within. Join me as I share the transformative experience of creating images that reflect Marie's inner light and profound connection to the spiritual realm.
      
      Branding photoshoot in Rye for Christa
I had the pleasure of working with Christa, a remarkable yoga teacher and mental health specialist, whose values are deeply rooted in liberation and joy. Our photoshoot was an exploration of her multifaceted personality, taking us from the serene waves of the beach to the creative confines of a photo studio.
      
      Branding photoshoot for Lucie
In the enchanting landscapes of the South West of France lies the picturesque Hossegor beach, a canvas of natural beauty that served as the backdrop for a recent personal branding photoshoot with the incredibly talented Lucie, a graphic designer with a passion for creativity. As a personal branding photographer, I had the pleasure of collaborating with Lucie to capture her unique essence against the breathtaking coastal setting.
      
      Branding photoshoot in London for Imale
In the realm of personal branding photography, the creative process is often a silent conversation between the subject and the photographer. Imale, an intimacy coach and facilitator turned our collaborative photoshoot into a vibrant dialogue of authenticity. This narrative unveils the unique dynamics of our creative conversation, showcasing Imale's active role in shaping a visual story that goes beyond the surface.
      
      Branding photoshoot in London for Bex
Bex and I’s photoshoot began with the first light of dawn, deep within a lush forest. The serene atmosphere and soft morning glow provided the perfect canvas to capture the essence of Bex's yoga practice. As the sun slowly rose, we embraced the tranquility of the surroundings, with Bex moving gracefully through her yoga asanas amidst the towering trees and dew-kissed grass. The interplay of shadows and light created a mesmerizing dance, reflecting the balance and harmony that Bex brings to her teachings.
      
      Branding photoshoot in London for Charlotte
Charlotte and I share the same values. We want to make people feel safe. We are used to working with people suffering from traumas. We want to be of service. I loved working with Charlotte and watching her work.
      
      Branding photoshoot for Kim Ling
Kim is someone who knows herself well and what she wants. We worked together twice and both time she came to me with a concept already formed, a Pinterest board and all of her outfits.
      
      Branding photoshoot for Catarina Esteves
Catarina is a spiritual being living a corporate life and she is passionate about bringing ancient yogic technics to busy ambitious individuals - just like herself ! She wants to grow and scale her business and she needed the missing piece : a full personal branding photoshoot !
      
      How to show up on camera with body dysmorphia
Are you recovering from eating disorders? Or perhaps you have a very negative body image? Or maybe like me you suffer from body dysmorphia? I have put on a lot of weight the past fews years as I started recovering from EDs. I am getting used to a new body, and I don’t really know what it looks like. I avoid looking at it most days, and I am not very keen on being photographed when I don’t expect it. I have cried more than once at the sight of an unexpected image of me and sadly that’s a reaction I know to be quite common. That being said, it is something that I’m working on, and being a photographer I sometimes put myself in a model’s shoes to understand what you are going through. So if you are scheduled to be on a photoshoot, here’s some advice I give to my clients.
      
      Branding photoshoot for Axelle Calixte
Axelle is a tattoo artist living in Brussels who needed pictures to represent all sides of her as well as her business. We decided to create different concepts for her branding photoshoots. We worked together to find what atmosphere she wanted to convey and I’m so happy with the results.
      
      Branding shoot for Angie Brand
Angie used to run a yoga studio at the heart of Deptford in London. I was lucky enough to teach there for a few month, before Angie made the decision to close it. She decided to pivot and develop her personal brand instead. She now specialises in pain management and injury prevention, because of how her practice transformed the last few years. She wanted to showcase the personal care she puts into her 1:1 consultations, and cover all sides of her business including what is going on behind the scenes. Here is the result!
      
      How I practice the Niyamas as a yoga photographer
I’m continuing on my philosophical and spiritual exploration of how I use yoga in my business as a yoga photographer.