Brand identity design and photography for wellness coaches: Sian of dwtylife, Shrewsbury
Sian is the founder of dwtylife, a gratitude, yoga, and joyful living community based in Shrewsbury, Shropshire. She runs weekly yoga classes, seasonal retreats, community workshops, and a Happier Festival, an annual celebration of joy, creativity, and wellbeing held at Flaxmill Maltings in Shrewsbury. She also offers 1:1 coaching through a transformational programme called the Happiness Reset, and workplace wellbeing for organisations who want something real rather than a lunch-and-learn that everyone forgets by Thursday.
Last summer, Lila & Co. worked with Sian on her full brand identity through UNFOLD, our signature brand design and photography package. This is what we built, and why it mattered.
The brief
Sian came to us at a turning point. She had been running dwtylife for years, building genuine community and holding space for people doing the slow, honest work of building happier lives. But she knew her brand was not keeping up with where she was heading.
She was moving away from a packed schedule of monthly workshops and regular classes and leaning more into writing, speaking, and retreats. She was realising that her gift was not just in teaching yoga or facilitating events. It was in the way she connects with people through words; the way she makes you feel understood without ever making you feel judged. Her brand needed to reflect that evolution, not the version of herself she had tried to fit into when she thought a wellness brand had to look a certain way.
That is one of the most common things we see at Lila & Co. when working with wellness coaches and facilitators. The founder has grown. The work has deepened. But the visual identity and the photography are still telling an older, smaller story.
What UNFOLD includes
UNFOLD is Lila & Co.'s full brand identity package for founders and wellness businesses ready to build something cohesive, strategic, and genuinely theirs. For Sian's project it included a 60-minute strategy call, brand direction concepts, a full typography suite, colour palette and usage guides, a logo suite, custom icons and illustrations, brand collateral examples, a complete brand guide, and a brand photography shoot on location in Shrewsbury.
The brand photography session happened across multiple locations in Shrewsbury, chosen to reflect the way Sian actually moves through the world: with gentle curiosity, warmth, and a quiet sense of belonging in her surroundings. Not studio-polished in a way that feels distant, but real in a way that invites people in.
What we built together
The UNFOLD process always starts with strategy before anything visual. We spent the 60-minute strategy call getting clear on where Sian's work was actually heading, not where it had been. That clarity shaped every design decision that followed.
The resulting brand identity is cohesive, warm, and unashamedly joyful without tipping into the kind of pastel-and-good-vibes aesthetic that flattens the depth of the work. It has enough visual confidence to carry a festival, a retreat, a coaching programme, and a weekly yoga class without any of them looking like they belong to a different business.
The photography tells the same story. Sian did not need to become someone else to build her brand. She needed images that finally matched the depth of what she already does.
For facilitators, coaches, and wellness practitioners reading this
If you are building a business around holding space for others and your visual identity is not communicating that before anyone reads your about page, that is a gap worth closing.
Brand design and photography for wellness coaches is not about making things look pretty. It is about making sure that the first impression your brand makes is the right one; that the people you are meant to serve recognise themselves in it and feel safe enough to reach out.
Camille Marie is a London-based brand photographer, videographer, and brand designer specialising in wellness entrepreneurs, coaches, yoga teachers, and purpose-driven founders. Lila & Co. offers full brand identity design through UNFOLD, which includes brand photography and an optional Squarespace website build.
