Personal branding shoot for Alice Kelpie in Cambridge

Working with Alice, a body-based holistic facilitator, was an inspiring journey. She blends spiritual, esoteric, and scientific practices to help clients deeply understand and connect with themselves. Our collaboration went beyond aesthetics—we created a brand as genuine, transformative, and grounded as Alice's work with her clients.

As a photographer and brand strategist, I teamed up with talented designers to develop a cohesive brand strategy, visual identity, and Instagram templates that captured Alice's essence. We meticulously crafted each element, beginning with a branding photoshoot that portrayed Alice in her most authentic light. These images became the foundation for her visual identity.

Our thoughtful, in-depth process ensured every detail aligned with Alice's mission. We analyzed her existing online presence and designed a brand guide that reflected her core values throughout. The result? A brand that feels like home—authentic, approachable, and deeply aligned with Alice's holistic approach.

The final brand guide gave Alice a clear framework to grow her business confidently, knowing that everything—from visuals to communication strategy—resonated with her true self. It was a privilege to help bring her vision to life in such a meaningful and intentional way.